Email marketing remains a great tool for businesses to regularly connect with their audience base. To make the most of your email strategy, you need the right email marketing platform. Let's explore some of the top email marketing platforms this year, highlighting the pros, cons, use cases, and pricing plans for each.
What is an email marketing platform?
An email marketing platform is a tool that helps brands easily manage their email marketing campaigns. It provides a set of features and capabilities to create, send, automate, and track emails sent to a group of people, such as customers or subscribers. These platforms typically include features like a design builder, workflow automation, contact list management, journey management, and analytics.
In simple terms, it's a system that makes it easier for you to send and manage emails to a large number of people, ensuring your emails look good, reach the right recipients, and allow you to track how well they perform.
Check out our picks for the top email marketing platforms in 2024.
The top email marketing platforms in 2024
Mailchimp is a user-friendly email marketing platform suitable for beginners and experienced marketers alike. It offers features like email automation, customizable templates, and detailed analytics.
- Easy to use with a great user experience.
- Offers a free plan for basic email marketing needs.
- Excellent template library for creating visually appealing emails.
- Easy to understand reporting and analytics.
- Pricing can become expensive as your email list and audience grows.
- Limited advanced automation capabilities on the free plan.
Use Case: Perfect for small to medium-sized businesses looking for a straightforward email marketing solution.
Pricing: Free plan available; paid plans start at $13/month. Mailchimp Pricing
Constant Contact is known for its simplicity and large small business customer base. It provides customizable templates, email automation, and event management tools.
- User-friendly interface, suitable for beginners.
- Excellent customer support via phone, chat, and email.
- Great event management and registration features.
- Limited marketing automation capabilities compared to some competitors.
- Pricing can be higher compared to other email marketing platforms.
Use Case: A great choice for small businesses, nonprofits, and organizations that value customer support.
Pricing: Plans start at $12/month. Constant Contact Pricing
Formerly SendinBlue, Brevo is an all-in-one marketing platform offering email marketing, SMS marketing, and marketing automation. It's known for its affordability and powerful features.
- Cost-effective pricing, including a free plan.
- Advanced marketing automation features.
- Transactional email capabilities.
- SMS marketing integration.
- The user interface can be overwhelming for beginners.
- Limited template variety compared to some competitors.
Use Case: Best suited for businesses seeking a comprehensive marketing solution with a focus on affordability.
Pricing: Free plan available; paid plans start at $25/month. Brevo Pricing
HubSpot is an inbound marketing platform that offers email marketing as part of its marketing product suite. It's known for its CRM, marketing automation, and lead management capabilities.
- Integrated CRM for managing contacts and leads.
- Advanced marketing automation and personalization features.
- Excellent analytics and reporting.
- Can be expensive, especially for small businesses.
- The learning curve may be steep for beginners.
Use Case: Ideal for businesses that want a unified platform for inbound marketing, sales, and customer relationship management.
Pricing: Free plan available; paid plans start at $20/month. HubSpot Pricing
ConvertKit is designed for bloggers, content creators, and online entrepreneurs. It focuses on email automation, segmenting subscribers, and nurturing audiences.
- Intuitive and easy-to-use interface.
- Excellent for content creators with customizable opt-in forms.
- Advanced automation and segmentation capabilities.
- Limited e-commerce features compared to some competitors.
- Pricing can be high for larger email lists.
Use Case: A top choice for bloggers, online course creators, and digital content marketers.
Pricing: Free plan available. Paid plans start at $9/month. ConvertKit Pricing
SendGrid, now part of Twilio, is a cloud-based email delivery platform known for its reliable email sending and deliverability. It's often used by developers and businesses looking for a transactional email solution.
- Exceptional email deliverability rates.
- Robust APIs for email sending and automation.
- Scalable to handle high email volumes.
- Advanced tracking and analytics.
- Limited email marketing features compared to full-fledged marketing platforms.
- May require technical expertise to set up and integrate, especially when designing workflows.
Use Case: Ideal for businesses that need a reliable transactional email service and developers looking for email APIs.
Pricing: Free plan available. SendGrid offers a flexible pricing model based on the number of emails sent. SendGrid Pricing
Like HubSpot, ActiveCampaign is an all-in-one marketing automation platform that goes beyond email marketing. It offers email marketing, marketing automation, CRM, and sales automation tools.
- Robust marketing automation capabilities.
- CRM integration for lead management.
- Advanced email personalization and segmentation.
- Multi-channel marketing capabilities (email, SMS, social media).
- May have a steeper learning curve due to its extensive feature set.
- Pricing can be relatively higher for small businesses.
Use Case: Ideal for businesses that require sophisticated marketing automation and CRM integration, especially for lead nurturing and sales.
Pricing: Starting at $49/month for full email marketing and automation features. ActiveCampaign Pricing
Hive is another great email marketing platform that focuses on email campaign management, analytics, and audience insights. It's designed to help businesses create and send effective email campaigns while providing valuable data-driven insights.
- User-friendly interface for designing emails and workflows.
- Advanced analytics and reporting tools to track campaign performance.
- Integrations with popular e-commerce and CRM platforms.
- Customer segmentation for targeted campaigns.
- Pricing may not be as competitive for small businesses compared to some alternatives.
- Some users may find the platform's automation capabilities less robust than others.
Use Case: Ideal for businesses looking for a platform that combines email marketing with data-driven insights to optimize campaigns and customer engagement.
Pricing: Hive pricing plans start at $71/month. Hive.co Pricing